Google Adword Mobile Advertising Exam and Answer (April 2016): 2016

Saturday, April 23, 2016

What is a lightbox ad?

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

What is a lightbox ad?

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Viewable impressions:

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

Viewable impressions:

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Which of the following is a way for an advertiser to monetize their app?

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

Which of the following is a way for an advertiser to monetize their app?

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A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.

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What is an app engagement ad?

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

What is an app engagement ad?

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Admob is ____.

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

Admob is ____.

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Deep-linking allows:

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

Deep-linking allows:

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The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:

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You can use a mobile specific display URL to:

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

You can use a mobile specific display URL to:

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App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

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When you use a flexible bid strategy, it will automatically optimize your bids based on:

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

When you use a flexible bid strategy, it will automatically optimize your bids based on:

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Sitelink extensions:

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

Sitelink extensions:

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Which of the following is NOT true about an app URL scheme?

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

Which of the following is NOT true about an app URL scheme?

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According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

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What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

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The conversion optimizer for apps allows:

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

The conversion optimizer for apps allows:

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Which of the following is NOT a type of mobile ad extension?

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

Which of the following is NOT a type of mobile ad extension?

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An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

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Which of the following is true about apps?

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

Which of the following is true about apps?

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The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

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To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

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Where can app ads run?

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

Where can app ads run?

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In AdWords, you can create and manage video campaigns targeting mobile devices by using ___.

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

In AdWords, you can create and manage video campaigns targeting mobile devices by using ___.

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To understand the full value of mobile, you must take into account:

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

To understand the full value of mobile, you must take into account:

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Setting up Mobile App Analytics requires:

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

Setting up Mobile App Analytics requires:

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50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

Google Adword Mobile Advertising Exam and Answer (April 2016)

50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

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Which of the following is incorrect about AdWords cross-device conversions?

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

Which of the following is incorrect about AdWords cross-device conversions?

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Select the one way NOT to track app conversions.

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

Select the one way NOT to track app conversions.

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Which is a benefit of using server-to-server app conversion tracking over an SDK?

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

Which is a benefit of using server-to-server app conversion tracking over an SDK?

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To find the right mobile bid, you would calculate

Google Adword Shopping Advertising Exam Answer(last updated on April 15, 2016)

To find the right mobile bid, you would calculate:

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Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

Google Adword Mobile Advertising Exam and Answer (April 2016)

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

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Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.

Google Adword Mobile Advertising Exam and Answer (April 2016)

Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.

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A ______ specifies a location in an app that corresponds to the content you’d like to show.

Google Adword Mobile Advertising Exam and Answer (April 2016)

A ______ specifies a location in an app that corresponds to the content you’d like to show.

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The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

Google Adword Mobile Advertising Exam and Answer (April 2016)

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

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Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

Google Adword Mobile Advertising Exam and Answer (April 2016)

Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

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iOS app conversion tracking cannot be set up using:

Google Adword Mobile Advertising Exam and Answer (April 2016)

iOS app conversion tracking cannot be set up using:

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Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

Google Adword Mobile Advertising Exam and Answer (April 2016)

Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

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App remarketing allows you to target people who:

Google Adword Mobile Advertising Exam and Answer (April 2016)

App remarketing allows you to target people who:

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With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

Google Adword Mobile Advertising Exam and Answer (April 2016)

With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

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Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

Google Adword Mobile Advertising Exam and Answer (April 2016)

Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

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With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

Google Adword Mobile Advertising Exam and Answer (April 2016)

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

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The Mobile App Analytics Behavior reports give you data about:

Google Adword Mobile Advertising Exam and Answer (April 2016)

The Mobile App Analytics Behavior reports give you data about:

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The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

Google Adword Mobile Advertising Exam and Answer (April 2016)

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

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With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

Google Adword Mobile Advertising Exam and Answer (April 2016)

With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

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For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?

Google Adword Mobile Advertising Exam and Answer (April 2016)

For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?

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Showrooming refers to:

Google Adword Mobile Advertising Exam and Answer (April 2016)

Showrooming refers to:

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Which of the following is true about mobile optimized sites?

Google Adword Mobile Advertising Exam and Answer (April 2016)

Which of the following is true about mobile optimized sites?

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Auto exclusions allow:

Google Adword Mobile Advertising Exam and Answer (April 2016)

Auto exclusions allow:

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An advertiser with stores throughout the country could use Location Extension Targeting to:

Google Adword Mobile Advertising Exam and Answer (April 2016)

An advertiser with stores throughout the country could use Location Extension Targeting to:

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________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

Google Adword Mobile Advertising Exam and Answer (April 2016)

________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

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________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

Many successful mobile sites have large “touch targets" for clicking that take into account ______.

Google Adword Mobile Advertising Exam and Answer (April 2016)

Many successful mobile sites have large “touch targets" for clicking that take into account ______.

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How do upgraded URLs help advertisers with 3rd party conversion tracking?

Google Adword Mobile Advertising Exam and Answer (April 2016)

How do upgraded URLs help advertisers with 3rd party conversion tracking?

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Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

Google Adword Mobile Advertising Exam and Answer (April 2016)

Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

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To re-engage users with an app, use the following strategies:

Google Adword Mobile Advertising Exam and Answer (April 2016)

To re-engage users with an app, use the following strategies:

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Automatic bidding is ideal for advertisers who:

Google Adword Mobile Advertising Exam and Answer (April 2016)

Automatic bidding is ideal for advertisers who:

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Showing your ads on top of the mobile page in search results is beneficial because:

Google Adword Mobile Advertising Exam and Answer (April 2016)

Showing your ads on top of the mobile page in search results is beneficial because:

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If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

Google Adword Mobile Advertising Exam and Answer (April 2016)

If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

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When conversion data shows that mobile drives more value, you would _ your mobile bid. When conversion data shows that desktop drives more value, you would __ your mobile bid.

Google Adword Mobile Advertising Exam and Answer (April 2016)

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

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iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

Google Adword Mobile Advertising Exam and Answer (April 2016)

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

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